Since its box of luxury jewellery was first opened back in 1982, Pandora jewellery has become a global phenomenon. Although best known for its customised charm bracelets, the increasingly popular brand offers an extensive range of jewellery lines that make for ideal gifts and personal pieces to treasure. Established in 1982, when goldsmith Per Enevoldsen and his wife Winnie established a modest jeweller’s shop in Copenhagen, Pandora jewellery is today counted as one of the world’s most desired jewellery lines. Its ever-popular charm bracelet was launched in 1999 on the Danish market and quickly embraced, making the personal process of creating a Pandora bracelet from scratch desirable to jewellery lovers worldwide. With its head offices in Copenhagen and factory Pandora Productions based in Thailand, so much has changed over the last 25 years. As it continues to win new fans from all walks of life, the future looks bright as Pandora's box continues to unleash a seemingly never-ending and constantly surprising array of exquisite Pandora jewellery upon the world.

Below are several little known facts about PANDORA and our beautiful jewelry.

All PANDORA jewelry is hand-finished.

Hand FInished JewelryAny of the gemstones, stones and cultured pearls used in charms and jewelry are handset using several different setting techniques. 

All PANDORA jewelry is made from genuine materials.

All PANDORA jewelry is made from genuine materials, including solid sterling silver, 14-carat or 18-carat gold, or a combination of the two. In recent years, leather and PANDORA Rose™ has also been introduced.

PANDORA offers a full line of jewelry accessories.

PANDORA offers much more than charm bracelets. We also carry beautiful necklaces, earrings and rings. In recent years, PANDORA has partnered with Disney, MLB and NFL to add licensed charms and jewelry to the jewelry line.

There are more than 700 PANDORA charms to choose from.

Many PANDORA charmsThere are special moments in a woman’s life that define who she is. From the birth of a child to graduations to remembering a loved one. The extensive collection of PANDORA charms helps you select the perfect pieces to remember and celebrate the people, milestones and memories you hold dear.

Today, PANDORA jewelry is sold in more than 100 countries across six continents.

PANDORA has become embraced by women all over the world—especially in the United States. One of the first U.S. retail concept stores was established in 2007 at Mall of America in Bloomington, MN.

Want to learn more about PANDORA jewelry? Browse our full jewelry collection at